ALENNE

Miaomada’s flagship product, the ALENNE protein dispenser, is built in the factories of our parent company, Showa Denki Co., Ltd., based in Itabashi Ward, Tokyo. Founded in 1932. This year marks our 94th year of continuous precision parts manufacturing. A Company That Started in 1932 Making High-Pressure Equipment Showa Denki’s predecessor was Nippon Koatsu Kogyo…

“What kind of company is Miaomada, exactly?” It’s a question I get from people who’ve come across the ALENNE protein dispenser or our Little Konbi storage boxes and want to know who’s behind them. Miaomada isn’t a familiar name, so the question makes sense. About Miaomada Miaomada Co., Ltd. is a small manufacturing company based…

You started drinking protein, and now you realize you haven’t touched it in weeks. This is one of the most common stories in supplements. Among fitness supplements, protein has an unusually high bar to habit formation. You drink it once or twice a day, at specific times, with real prep effort each time. If you…

Search “protein dispenser” online and you’ll find a handful of products. They look similar from the outside, but the internal mechanism differs significantly between manufacturers. The ALENNE Protein Dispenser was granted a Japanese patent on its dosing mechanism — Japan Patent No. 7580860. Filed in May 2024 and registered after more than six months of…

Part 1 covered the first Makuake campaign for DP-M1 — wrestling with 100 different protein powders, a spec change mid-campaign, the relief of shipping just in time. Part 2 covers the development of DP-M2 and the second Makuake campaign. The Limits of DP-M1 — “This Alone Isn’t Going to Work” During those weeks of dosing…

Miaomada has run two crowdfunding campaigns on Makuake (Japan’s largest crowdfunding platform — closest US analog is Kickstarter) for our protein dispenser. The first, for DP-M1, finished with 133 backers and ¥1,895,000 (about US$12,600). The second, for DP-M2, brought in 179 backers and ¥2,947,500 (about US$19,650). Cumulatively, 312 backers and just over ¥4.84M (about US$32,000)….

Most people who drink protein measure with the scoop that came in the bag. It’s already there, it costs nothing extra, and there’s no obvious reason to question it. I did the same thing. For nearly three years I scooped my protein every morning and assumed that was just how it worked. Then I started…

Search “how to store protein” and the same advice surfaces every time: keep it airtight. Avoid moisture. Avoid pests. Avoid oxidation. The reasoning is straightforward. But over two to three years of running a dedicated protein storage and dosing device — our protein dispenser — the picture has shifted a bit. For typical month-long usage…

The heart of a protein dispenser is its dosing mechanism. “Pull a lever, get a measured dose of powder.” The sentence is simple. Getting it to actually work, consistently, took 19 prototype revisions, REV0 through REV18. That mechanism, by the way, came directly out of the failed motorization attempt described in Development Story Part 2….

Part 1 covered how DP-M1 — born inside a contract-manufacturing town factory — reached 133 backers on Makuake. Part 2 picks up there: the failed attempt at motorization, the DP-M2 that grew out of it, and the move into the US market. The Push for an Electric Dispenser — and Why It Failed With DP-M1…