I’m Keiichiro Honda, founder and CEO of Miaomada Co., Ltd. On this page, I want to share what Miaomada stands for, why we chose household powders as our focus, and where I’m trying to take the company from here. We Make It Ourselves, and We Sell It Ourselves At the root of Miaomada is a…
The best-before date printed on a protein bag is usually a year or two out from the manufacturing date. You think “plenty of time,” put the bag back, leave it, and then one day the color looks off, or the smell seems a little different. Sound familiar? Here’s the thing: the date printed on the…
Miaomada, a small company in Itabashi Ward, Tokyo, sent the U.S. model of the ALENNE Protein Dispenser to Kickstarter in the U.S. in May 2026. Could a household measuring tool born in Japan reach homes overseas too? As the first step toward answering that, we chose Kickstarter. On this page I want to set down,…
“When’s the best time to drink protein?” It’s one of the questions I hear most, both from people who’ve just started taking protein and from people who’ve been at it for a while. Magazines and websites cover it constantly, but the answers are scattered all over the place, and it’s hard to know which one…
Miaomada’s flagship product, the ALENNE Protein Dispenser, is built in the factories of our parent company, Showa Denki Co., Ltd., based in Itabashi Ward, Tokyo. Founded in 1932, this year marks our 94th year of continuous precision parts manufacturing. A Company That Started in 1932 Making High-Pressure Equipment Showa Denki’s predecessor was Nippon Koatsu Kogyo…
“What kind of company is Miaomada, exactly?”It’s a question I get from people who’ve come across the ALENNE protein dispenser or our Little Konbi trading cards storage boxes and want to know who’s behind them. About Miaomada Miaomada Co., Ltd. is a small manufacturing company based in Itabashi Ward, Tokyo. Showa Denki Co., Ltd. is…
You started drinking protein, and now you realize you haven’t touched it in weeks. This is one of the most common patterns in supplements. Among fitness supplements, protein has an unusually high barrier to habit formation. You drink it once or twice a day, at specific times, with real prep effort each time. If you…
Search ‘protein dispenser’ online and you’ll find plenty of options. Most look the same from the outside, but the difference is what happens inside, and whether it actually works. The ALENNE Protein Dispenser was granted a Japanese patent on its dosing mechanism (Japan Patent No. 7580860). Filed in May 2024 and registered after more than…
![Inside Two Successful Makuake Crowdfunding Campaigns [Part 2]: DP-M2, Building for the World](https://en.miaomada.co.jp/wp-content/uploads/2026/04/260428_008_part2_en-768x403.png)
Part 1 followed the first Makuake campaign for DP-M1: the material challenges, the mid-campaign spec change, and shipping on time against the odds. Part 2 is where we took everything we learned and built something better, the DP-M2, and the Makuake campaign that followed. The Limits of DP-M1: “This Alone Isn’t Going to Work” During…
![Inside Two Successful Makuake Crowdfunding Campaigns [Part 1] — DP-M1, Setting Off From Zero Recognition](https://en.miaomada.co.jp/wp-content/uploads/2026/04/260424_008_part1_en-768x403.png)
Miaomada has run two crowdfunding campaigns on Makuake (think Kickstarter, but Japanese) for our protein dispenser. The first, for DP-M1, finished with 133 backers and ¥1,895,000 (about US$12,600). The second, for DP-M2, brought in 179 backers and ¥2,947,500 (about US$19,650). In total, 312 backers and just over ¥4.84M (about US$32,000). The numbers alone look clean….