Author: Keiichiro Honda

Keiichiro Honda — Miaomada’s founder — started drinking protein in his mid-forties. He’d always liked moving. Years of jogging led him, almost by accident, to a gym near his home, and from there into serious lifting. Watching his muscles actually grow turned the routine into something genuinely fun. He learned that protein helps muscle development,…

Measuring protein is a hassle. Pretty much everyone who starts drinking it lands on this within a week or two. I did. About two weeks in, I caught myself thinking, “wait, I have to do this every day?” I wanted to keep at it for the obvious reasons — health, fitness, whatever you want to…

The first wall most people hit when they start drinking protein is the spilling. Open the bag, scoop, transfer to the shaker. That’s all it should be. But somehow the kitchen counter ends up coated in powder. Your hands are coated. And while your hands are still covered, you’re turning on the faucet, screwing the…

I drink protein every morning. I’ve kept it up for over two years now. For most of that time, I measured with a scoop, and honestly, that part of the routine always bothered me. Reaching into the bag to fish out the scoop. Lifting it into the shaker. Powder spilling. Hands covered in it. Every…